The Secretary of Tourism of Mexico, Miguel Torruco, closed the event and announced the results obtained
The first Digital Tourism Tianguis in history ended successfully today with sales, according to preliminary calculations, for a total of one hundred million dollars, informed the Secretary of Tourism of Mexico, Miguel Torruco Marqués, who closed this business meeting with a conference press to report the results obtained.
He specified that the final figures corresponding to the economic spill will be released as soon as the results of the exit survey provided to all participants are available, which at the time of closing had only been accounted for at 60%.
“But in the first data we can observe transactions of more than 500 thousand dollars per exhibitor, which gives us a first estimated value of one hundred million dollars, subject to confirming the final figures,” said Torruco Marqués.
In addition, during the event the number of business appointments increased to 27,539; and the “Circle of Buyers”, an area designed for the networking of buyers, visitors, and exhibitors, was also a success with more than 2,063 visitors.
The Secretary of Tourism explained that the states, destinations, and companies most visited by attendees and participants were: Guerrero, Puebla, Yucatán, the city of Mérida, City Express, Interjet, Posadas, Maya-Fonatur Train Vidanta and Xcaret.
In total, 730 files were uploaded to the platform, and 21,488 documents, videos and access to Internet leagues were downloaded; while press coverage amounted to 120 accredited media.
Torruco Marqués recalled that this new tourist space began with very significant figures: 1,964 buyers from 1,185 companies from 45 countries; 217 exhibitors and 20,838 appointments registered.
At the end of the event, the above represented an audience of 4,820 people at the inauguration, keynote conferences and seminars, and the generation of more than 88,695 commercial interactions among the participants.
Accompanied by Rodrigo Hurtado, director of the Tianguis Digital Tourism Mexico 2020, the head of the Ministry of Tourism of Mexico affirmed that promotion is one of the essential elements in the tourism marketing chain.
Due to the above, he added, the adverse circumstances that today affect the tourism sector, as well as all areas of the world economy, have not been a limitation for the products and destinations of the country to be in the minds of potential visitors.
One of the answers is this Digital Tourism Tianguis (TTD), a new and efficient national and international promotion strategy that is here to stay, responding to the new reality of socially responsible tourism.
“I reiterate that this Digital Tourism Tianguis will leave its mark on the tourism industry, not only because it is the first of its kind, but also because it will remain in the taste and interest of buyers and exhibitors throughout the years,” said Torruco Marqués.
Announcement of Recognitions
Prior to the press conference, the names of the seven winners of the Recognition for the Diversification of the Mexican Tourist Product 2020 were announced :
- Category: “Premium Tourism”
Company: Hotel Chablé, Yucatán
Product: Chablé Yucatán
- Category: “Sports Tourism”
Company: Patronato Ultra Coahuila AC
Product: Ultra Coahuila
- Category: “Romance”
Company: Coyote Canyon, San Miguel de Allende, Guanajuato
Product: Romantic Adventure Deluxe
- Category: “Cultural Tourism”
Company: Negros Mascogos, Coahuila
Product: Walk through the Birth of Negros Mascogos.
They were also recognized:
- Category: “Gastronomic Tourism”
Company: Hokol Vuh
Product: A Mayan Culinary Journey of Yucatan
- Category: “Nature Tourism”
Product: Barrancas del Cobre Adventure Park, Chihuahua
- Category: “Meeting Tourism”
Product: Sunset Tour, Sotuta de Peón, Yucatán